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RECORDED: SEPTEMBER 08, 2026

Grab the Baton: Cookouts, Childhood Chaos & Creative Discipline

Show Notes & Highlights

Topics Covered

  • DaBaby's Charlotte food truck, IG restaurant culture, and whether any food is worth a three-hour wait
  • Funny childhood decisions that probably terrified their parents
  • Running away as a joke, dangerous sledding, trampoline stunts, stair surfing, and neighborhood mischief
  • Family traditions that are disappearing and who is responsible for preserving them
  • Millennials inheriting the responsibilities once handled by parents, grandparents, aunts, and uncles
  • Analysis paralysis versus taking action and building momentum through consistency
  • Podcasting, audience-building, and becoming part of someone's routine
  • Posting content online, social media anxiety, and worrying about public judgment
  • Whether hobbies should become businesses or sources of income
  • Influencer culture, authenticity, and the dangers of turning everything into content

Best Questions

  • Is there any restaurant worth standing in line three hours to eat at?
  • What is the funniest thing you did as a child that terrified your parents?
  • Which family traditions are actually worth preserving?
  • Why do talented people get stuck while less-talented people succeed?
  • Should hobbies be monetized?
  • At what point does content creation stop being fun and start becoming work?

Best Observations

  • Many traditions disappear not because older generations stop caring, but because younger generations never pick up the baton.
  • Consistency often beats talent because people become part of their audience's routine.
  • Most creators are terrible judges of what audiences will actually connect with.
  • An unfinished project seen by people is usually more valuable than a perfect project that never leaves the hard drive.
  • Social media rewards authenticity but simultaneously pressures creators toward performance.
  • Many hobbies become less enjoyable when every moment is optimized for engagement and monetization.

Best Debate

Should Hobbies Make Money? Jordan argued that there is nothing wrong with earning money from something you already love doing and that monetization can be a blessing when it happens naturally. Darius countered that commercialization can slowly drain enjoyment from a hobby and pointed to influencers who clearly no longer enjoy the content they create but continue because it has become their job.

Major Themes

  • Childhood memories
  • Family traditions
  • Adulthood
  • Community responsibility
  • Consistency
  • Creativity
  • Podcasting
  • Social media
  • Content creation
  • Monetization
  • Influencer culture

Full Episode Transcript

Transcript

[00:00:00]Darius: We have to grab the baton. Traditions are dying out because we keep expecting the grownups to do it. But we're the grownups.

[00:00:06]Jordan: Keep doing it. Yeah. No, that's not the grownups.

[00:00:09]Darius: That's Jordan. Welcome to Out the Trunk with Jordan and Darius. My name is Darius. That's the use all up in area on all socials.

[00:00:15]Jordan: And I'm Jordan. That's Jordan to be writing on all socials.

[00:00:18]Darius: This is our segment, our weekly segment. We titled What's On Our Mind, where we let you guys know what's on our mind. Starting off, North Carolina's own Da Baby has opened up a newer restaurant in our sister city, Charlotte. And have you seen the menu yet?

[00:00:36]Jordan: Yeah, I did. I did see the menu. I'd heard about the prices on Twitter. I mean, I figured the price would be a bit whatever you want to average you want to use because it's a rapper doing a food truck. But honestly, they weren't they weren't as crazy. I thought they were going to be like the 40 bucks for the waffles or whatever the combo was kind of crazy. But other than that, the prices weren't that different from regular food trucks from what I see.

[00:01:01]Darius: Yeah, you know, I will put the menu up there for the viewers and listeners. I must say I find the actual pricing on the waffles to be insane, but the rest of the menu looks like a regular restaurant.

[00:01:13]Jordan: Yeah, everything else is pretty normal.

[00:01:16]Darius: I'm not sure what a seafood boiled egg roll is. I don't know what's going on.

[00:01:21]Jordan: I don't know what the hell. That tastes like. That sounds like diarrhea in a basket. I don't know what that is. I feel like you'd be printing to the porcelain princess after a couple of those.

[00:01:33]Darius: Yeah, I'm down with those.

[00:01:36]Jordan: I'm ******* with it.

[00:01:39]Darius: I just can't see myself ever paying $25 for a waffle. Not for one waffle.

[00:01:45]Jordan: No, that's, you know what it is? It's funny because he's from Charlotte, basically.

[00:01:51]Darius: Yeah.

[00:01:51]Jordan: He lived in Cleveland for a little bit, but he's from Charlotte, went to UNCG. And people from North Carolina, we always say, Charlotte wants to be Atlanta so bad. And those are Atlanta *** prices.

[00:02:04]Darius: It's just, it apparently people waited in line like 3 hours.

[00:02:10]Jordan: I saw the pictures. Yeah. The videos. Yeah.

[00:02:13]Darius: What on this menu would you ever? I don't get it.

[00:02:19]Jordan: Yeah. I mean, The egg rolls are good. I mean, the price for the egg rolls is actually, you know what? I take it back. The price for egg rolls is 20 bucks for egg rolls is crazy. Unless it comes with like 5. Yeah, I mean, the lobster and grits seems pretty good. I'm sure the crab fried rice is good. Can't go wrong with fried fish.

[00:02:36]Darius: Is there any restaurant you would stand in line 3 hours to eat at?

[00:02:39]Jordan: Dude, I don't think there's a movie I stand in line for three hours.

[00:02:43]Darius: You know, if it's like a take your number, we'll text you and your table's ready. You can go around. Okay, I can make that work. They can go home and watch a movie, you can go shopping, you can go, whatever. But actually physically standing in line, I don't think there's any restaurant on earth that would do that for.

[00:02:58]Jordan: Yeah, I don't, yeah, no. Unless like, if like Rihanna was divorced and was like there, maybe.

[00:03:09]Darius: Is it really just because there's nothing on this menu you haven't had before? No. Even if it's great. Like if you've had a chicken wing, you've had a chicken wing. If you had fish.

[00:03:17]Jordan: If you had waffles, you've had waffles.

[00:03:19]Darius: What are you waiting through? What unique experience are you waiting 3 hours to have?

[00:03:22]Jordan: I think that's one of those things you just went to say you went like that's really, I think what it is. It's so you can say I went there and give a review or some ****. Like if Keith Lee went there and waited 3 hours, I'd be like, okay, I get it because like that's what you do for work.

[00:03:35]Darius: Yeah.

[00:03:37]Jordan: I don't understand. I mean, props to him, congrats to him, sport black businesses, but three hour wait is nuts.

[00:03:46]Darius: We're trying to plan a trip down to Charlotte to catch a Hornets game. Is this going to be on the itinerary for you?

[00:03:53]Jordan: If the line ain't crazy, I'm down to go. If the line is not crazy, I'm down to go. Otherwise, you know, I'll be airdropping my support.

[00:04:02]Darius: Absolutely not. I don't do IG restaurants. This is this menu looks like it was just. The only thing it's missing is jerk lamb chops and salmon bites. And it's just straight out of an IG, flower wall restaurant menu.

[00:04:18]Jordan: Yeah, it's very content wall coded.

[00:04:20]Darius: Yeah, and it's just, I don't like those restaurants because like, I just have a rule of thumb, generally speaking. If I go into the restaurant and there's a DJ, I'm out. I know the food is not the focus if there's a DJ in the spot.

[00:04:34]Jordan: Well, that's fair. I'm not mad at that take.

[00:04:37]Darius: It's a day party with waffles and chicken.

[00:04:40]Jordan: Right. Yeah, it's really just a day party with like food so you don't die. But it's funny because looking at the menu, it remember at the bar, I think Sunday, and there was that video of the fried fish with the pound cake as like the bread, fried fish. And I feel like that would fit with that food truck. Like that's like the overall kind of lab I get.

[00:05:02]Darius: I ain't going to hold you though.

[00:05:04]Jordan: That pound cake pound fish kind of look like ****. Listen. Would I get diabetes from it? Sure. Would I want a slice? Yes.

[00:05:13]Darius: I would probably take the top piece off and just have one piece of the cake in the fish. Yeah. And could I eat it all in one sitting? No. But like we said, I don't think it's materially different than chicken and waffles.

[00:05:25]Jordan: No, it's not.

[00:05:26]Darius: It's a fried protein and a savory pastry.

[00:05:29]Jordan: And a breakfast.

[00:05:30]Darius: I mean, a sweet pastry. You know, like it's.

[00:05:33]Jordan: I mean, it's basically, you know, a black arepa.

[00:05:36]Darius: Yeah. It's not as like offensive as like when they put like Lemon pepper on the martinis or whatever. Yeah. Like, that's actually a pound cake fried fish while, should not be in your regular rotation because we wanted to be on this earth a long time. For sure. When in Rome, I would try it. I would try that.

[00:05:55]Jordan: Yeah. When in Atlanta or wherever it was at, he'd try it.

[00:05:59]Darius: But everything else on this menu, I just don't see myself. I'm sure the food is fine, pleasant, whatever, but I just, I'm not, this isn't really my scene. I'm more mom and pop. Locals know the spot. Like any rapper restaurants, probably just not gonna be for me, generally speaking.

[00:06:19]Jordan: So. no Wingstop then.

[00:06:21]Darius: Hell no. Wingstop's terrible. Wingstop is trash.

[00:06:26]Jordan: Jessica, it is technically a rapper restaurant.

[00:06:30]Darius: Yeah, I don't.

[00:06:31]Jordan: Shout out Rick Ross.

[00:06:32]Darius: Yeah, but like. I'm not willing, like I've seen pictures of the food from the baby's restaurant and I'm sure it's pleasant.

[00:06:40]Jordan: It actually looks good. Yeah.

[00:06:42]Darius: Wingstop is just nasty. Like it's not pleasant. It's just, it's a, it's worse. I'm worse for having gone there.

[00:06:52]Jordan: All the wings are fried hard.

[00:06:55]Darius: Cheese fries is just like that goo that comes with new movie theater nachos. Anyways, want to get into your first topic.

[00:07:06]Jordan: So I saw a viral TikTok and the trend was, or the caption was, the scariest things you did as a child, sorry, funniest things you did as a child that scared your parents to death. So I thought I have a couple instances. I remember me and my brother and my sister, we were sledding one year in the woods. It was like a big like slope we were going down. And so we went down there and we saw, we like noticed there was like a cinder block that was like lodged underneath the snow. And we, I screamed it out and I guess my brother didn't hear me or didn't jump off in time. So we all jumped off the sled and he went airborne and he like cut himself on some thorns.

[00:07:46]Darius: Okay.

[00:07:47]Jordan: That was one. Also the backstory is we were like, oh, let's go sledding. Let's do the woods because it's a bigger slope. It'd be more fun. We can get some air. And I asked my sister to go ask my mom if it was okay. She was like, okay, cool, I'll do it. We didn't know that she actually didn't do that. And we weren't supposed to be doing that. So we go back to the house up the hill and we're like, hey, so we went sledding and Brandon cut himself on some thorns. And he's like bleeding. And my mom's like, what the hell? Who said y'all could do that? So that's one. Another one is I pretended to run away, like as a joke. I wasn't actually running away. And I didn't have a watch since I was a kid. So I'm just hiding in between like some neighbor's yards or whatever, like up the street. And I just lost track of time, I guess. So it was the point where like they thought I actually was missing. So like, I'm walking down the hill back home and my mom's like, about to cry. She's like, Oh my God, y'all just wait here. I'm going to go driver. I'm looking for him. If I'm not back in 15 minutes, just call 911 and tell me your brother's missing. And I kind of walk up like, Hey, guys, I'm back.

[00:08:54]Darius: How old were you?

[00:08:57]Jordan: That one actually was old enough to know better. I think I was like 13.

[00:09:01]Darius: Okay.

[00:09:03]Jordan: And they beat the hell out of me.

[00:09:09]Darius: That's, you don't do that, kids. Oh, no, kids. Don't run away. Well, yeah, that's true.

[00:09:15]Jordan: If you are, turn this **** off.

[00:09:16]Darius: Yes, please. For me, a little bit tamer. We once put the sprinkler underneath the trampoline. And I think they saw the medical bills flash before their eyes. And we would jump from the tree Onto the trampoline, sprinkler underneath, which, if I were to be like on a run and see some kids doing that today, I might be like, those parents are neglecting. Yeah, right, Where are they? I wouldn't.

[00:09:52]Jordan: Where are the adults in the room?

[00:09:54]Darius: That was wild.

[00:09:55]Jordan: Yeah.

[00:09:56]Darius: I once used the printer scanner to scan some money and that my mom thought the ******* FBI was going to knock on the door. She really felt like the feds were listening and she was... It is standard teenage stuff. I once went, I once lied about hanging out at a friend's house that was in the neighborhood. And we caught me and two friends. I haven't actually talked to them in a while, but I should. We caught the city bus over to the bad neighborhood to meet some girls. And we were, **** middle school, so I'd have been 8th grade. So whatever 8th grade is.

[00:10:37]Jordan: 12, 13. Yeah.

[00:10:39]Darius: And so, the power of teenage boy ***** we caught the city bus all over, all the way over to bad neighborhoods at like 11 o'clock at night. And we just were missed teenagers. meeting some girls on the wrong side of the tracks. And, my parents kind of caught wind of it and picked me up at like 1230 at night. I was like 13 years old in a terrible neighborhood at some girl's house at 1230 at night. So I don't know if it was funny, but it was it was fun. It was fun.

[00:11:12]Jordan: And it definitely terrified me.

[00:11:13]Darius: So I don't know if I followed the rules there, but those are my three.

[00:11:16]Jordan: No, that's good. So I had to read it. I got to read a couple of the comments in the thread because they're so insane. One kid said, My mom was driving on the freeway and I covered her eyes from behind and said, guess who? That's so bad.

[00:11:33]Darius: Okay.

[00:11:35]Jordan: I don't know what possesses me. I mean, I know kids do **** **** but like while driving is pretty insane. Let's see if I can find another one. Oh, the kid said they were waiting across the street and the kid was like, I bet I can go straight before this car hits me and just like took off running.

[00:11:54]Darius: We used to there was a train tracks behind our house and me and my neighborhood friend Kyle's and Kyle and Corvin, we would throw rocks from the train tracks at cars. Just mischievous youth. I don't think you ever hit anybody because it's actually really hard to hit a moving car with a rock from a bridge. But we thought we thought it was just like, playing target practice, but the movies. but it's actually pretty difficult to do. And we I don't think we ever actually hit anything, but that's good. some other neighborhood mischievous kid things that I'll just say for the memoir.

[00:12:39]Jordan: Yeah, we used to play in this like lake that was in our neighborhood. Looking back, I'm pretty sure it was like not clean water. And there was like a tunnel to the lake, but I think it was just like plumbing. So I think again, it was not clean water that we were playing in. And we came home covered in mud and our parents, we couldn't play. None of us played outside for like a week or two after that.

[00:13:01]Darius: I remember one time I had some brand new Tims and I, you know, I was a kid, so I wasn't really up on the science of it, but they had, I stepped in a puddle and I thought like the water was permanent. And so, I'm freaking out 'cause them was like, those are hundred-something dollar shoes, and this is 90s money or early 2000s money when $100 was actually money, and like... the relief when like hours later it went away. Oh, because I thought that was the permanent because I didn't know it was just water. But like, it's like throwing water on a shirt. Eventually it dries out. And I didn't know that at the time. And you know, for a kid, you have no perception of time. So like that hour probably took felt like 3 days.

[00:13:44]Jordan: And so no, yeah, for sure. Yeah, I definitely made the mistake of playing outside in my school clothes, in my school shoes. like the first day of school. Because my thinking was, well, my friends had different classes and I need them to see my shoes because as a kid, your friends need to see your shoes, your new shoes. But it wasn't worth the ******* when I got that. And I couldn't wear the shoes for like two weeks.

[00:14:06]Darius: In seventh grade, I lost a couple of PlayStation one game shooting dice. That was not a good conversation. You know, I was at a cousin's house just shooting dice. And that was my currency. I had no money. So I'm like, how much bargain could I get with this spiral? And they were like 10 bucks. And I lost that **** so fast. It was a couple other, some games I didn't really care about. But yeah, man, I would burn CDs that people wanted and then go to like a cousin's house and he was at his currency to shoot dice with. Cause I'm the kid from the suburbs, right? And so my cousins and them, they were not in the suburbs. And so that's where we went, that's where I went to shoot some dice. And I ain't got no money. So we would burn, I would burn CDs, big CDs, whatever, things I knew people would like and be like, can I get in the game? I got Twisted and the Speed Snot Monsters. I got, you know, this Jay-Z album. And you know, cause I was like, So I could go on Napster and find the whole albums and make **** shake that way. And that's how I bought my way into dice games.

[00:15:18]Jordan: So that's interesting. I did not get well as a kid, dude. Not that I can remember.

[00:15:24]Darius: I mean, yeah, I love that. Yeah, shooting dice, playing spades. And eventually you graduate to poker, but that was like informal card rooms and home games and things like that. But no, man, I started, I was like 6th or 7th grade. You know, you drop your drop off at your cousin's house and, they shooting dice in the back room, like, let me get in. And, I was probably too young, but, older cousins, OGs, uncles, they like, this little dude can play. And, you know, like, so lost all my money and my burn CDs and my PS1 games. You got anything else for that one?

[00:16:09]Jordan: Stupid **** I did as a kid. I mean, like a lot of, my brother broke a lot of furniture. We broke a drywall once fighting. So actually, okay, here's a good. So me and brother, we used to play this game. We used to play like dodgeball, but with pillows, but we would do it like we're like, The person dodging had to keep their eyes closed.

[00:16:29]Darius: Yeah.

[00:16:30]Jordan: So we were just chucking, and we broke a couple outlets and made a couple of dents in some walls doing that.

[00:16:38]Darius: I once broke a vase in the living room, throwing a football around. And my **** *** thought if I just turned the broken part toward the inside, no one would put it. Actually, I think it bought me like 2 weeks because how often do you flip a race around?

[00:16:54]Jordan: It's really about buying time when you're a kid.

[00:16:56]Darius: Yeah, it was like 2 weeks might as well be next year, And so eventually I had to cop to it because again, someone's gonna look soon. But yeah, I like swept up the particles and spun it around and you know, it got me about two weeks of bail. So what do you do?

[00:17:12]Jordan: I remember during the summer breaks, we do crazy ****. Like we have a banister, so we were like, I was like, I wonder if we could, I bet I could jump off the banister and survive, whatever, make it. And we're like, well, it's wood, so we don't want to hurt ourselves. So we took all the cushions off the couch and made a big pile of them on the foyer to jump off of. And then we were like, you know what? This might be a bad idea. So the second we put the last cushion back on the couch, our dad walks in the house and he came home early for that day, thank the Lord, that we came to our sentences. Did you ever do stair surfing?

[00:17:45]Darius: With the mattress on the stairs or with the laundry mattress?

[00:17:49]Jordan: We do it without the mattress. We would just put winter coats on backwards and just like dive down the stairs. Or we would take like cardboard and like fold it and then use that as like a sled.

[00:18:02]Darius: No, it didn't do that. We actually used to sled down. I mean, because Minnesota, we had snow. And so we'd go sledding with no protective gear on steep hills. And it's a wonder that I like didn't break my vertebrae or something.

[00:18:17]Jordan: Yeah.

[00:18:17]Darius: Speaking of, we had a shed in the backyard. And so we would, it was about, I would say 6 feet off the ground. It wasn't like basketball height. And so we would climb that shed. We would rake all the leaves, put them in a pile and climb that shed and jump off into the leaves. So, just kids being outside, just you had to get out the house. So when you weren't going to sit in the house all day, especially during the summer. So, you had to we have a million different things to do. So we just made them games in the neighborhood, 21, 500, jumping off the shed into leaves, water, water under the trampoline, just whatever we could find to kill time, human ingenuity, baby.

[00:19:03]Jordan: Pretty much, yep. What you got for the next topic?

[00:19:09]Darius: All right, we got just a general prompt. What family traditions are worth keeping?

[00:19:21]Jordan: So for us, we have, it's weird because like some of them don't exist anymore because like the people who have held them like passed away. So I'm getting there.

[00:19:30]Darius: There's no point.

[00:19:31]Jordan: Yeah, I think The first one I can think of that we still do regularly is every Christmas Eve, we always watch Twas the Night Before Christmas together as a family. We'll do like the eggnog and the hot chocolate and the cookies and all that stuff. You know, we still have it on V. We lost the VHS. We used to always watch it on VHS no matter what year it was, but we lost it. Now we just watch it on YouTube. That's one for sure.

[00:19:53]Darius: You can buy it off of eBay, a new VHS.

[00:19:55]Jordan: Oh, yeah, true. It's probably like 10 bucks.

[00:19:59]Darius: I don't know about that, but if it's out of circulation, it could be priced, but

[00:20:04]Jordan: you could probably find it. Yeah, that's one for sure that we always make sure to keep up with. Yeah, honestly, yeah, the rest of them kind of fell by the wayside, to be honest with you. Like we used to do like New Year's Day and New Year's Eve, like all together as a family, but like when, you know, certain grandparents passed away, it seemed like that kind of went with them.

[00:20:25]Darius: I'm getting there. So this, I put this on here because Labor Day was recently. And I go through on this rant just about every time there's a holiday. You see a bunch of people, millennials, what happened to the cookouts? What happened to the traditions? What happened to this? And I need y'all to understand it's our job to grab the baton now. How old did y'all think your aunties and uncles were when you were a kid? They were our age. You 36 still trying to show up with soda and cups. and eat and get drunk and leave. And you wonder why, big mama tired. You need to get your *** on the grill. You need to bring, you stop trying to, you're too grown to try to show up with chips.

[00:21:06]Jordan: Yeah.

[00:21:06]Darius: Make a side, season some meat, offer people rides, put some money on something, grill something. It's our, we're supposed to be throwing the cookouts. It's our job to hold the family traditions and we're letting them die out because we don't want to go up. We still want to show up with a bottle of liquor and red solo cups and act like that's contributing to the function. And it's not. It's not. It is Big Mama and them tired. Don't nobody. She's 70 years old. She's not trying to pour over, make macaroni and cheese and grill.

[00:21:38]Jordan: She looked like that last night now.

[00:21:41]Darius: We need to. It's time to retire them and let them show up. Chips and pop and soda and ****. That's for college kids. That's what you bring. Hey, you bring paper plates because you're in college and you're 37. You can't show up to the cookout with paper plates anymore.

[00:22:00]Jordan: With ice.

[00:22:02]Darius: It's not okay. If it ain't nothing, but if you can't, everybody does different things. Show up early, help set up. Or even just put $50 on the meat. You know how much **** costs. You grocery shop. You know you can't go nowhere and spend less than $40 at no restaurant. So put some real money. $10 ain't no real money on the food. real money on it if you can't do anything just we have to grab the baton traditions are dying out because we keep expecting the grownups to do it but we keep.

[00:22:31]Jordan: Doing it yeah yeah no that's.

[00:22:34]Darius: That's true I just really wanted to set that one up so um that's it that's the only thing Labor Day that that gets under my skin so.

[00:22:43]Jordan: Yeah sorry for I never thought about it no you're good no we never I don't know if we ever Yeah, Labor Day was never really a big thing in my family, honestly. Like, I don't think, nothing I can think of. I mean, Fourth of July, every once in a while, but even then that was kind of more of a casual thing. There's really just the big ones of Thanksgiving, Easter, Christmas for us, for the most part. Maybe New Year's every once in a while. We do friends, cousins giving now too, sometimes.

[00:23:08]Darius: Even Thanksgiving, man. I understand that's a harder one to take from Big Mama, but She needs help. She wants help. It's like cooking for 30 people is not easy. And her knees hurt. Help her out, man. Hey, big mama. This year, I'm going to do the Macro.

[00:23:27]Jordan: Y'all ruin the family.

[00:23:28]Darius: For real. Like, hey, man, one of my proudest moments as a grown up, when my mom retired, May 2024. We threw her a cookout and I took grilling duties from my pops first time in my life. Like he just, I got to let him rest and I manned up. grill for the whole family. And that's like a seminal moment in a black man's development. And yeah, it's time. It's time. It's like, get on the grill. Season to me. If you got you got 50 chicken wings, help season them.

[00:24:04]Jordan: Yeah.

[00:24:05]Darius: It's something you can do. Stop showing up an hour late with a bottle of liquor. Like that's not enough anymore. It's not enough. We it's time. We're the grownups now. So anything else for that one?

[00:24:23]Jordan: No, I think that's I think you pretty much covered it. That's all I got for that.

[00:24:26]Darius: All right, Ben. Analysis paralysis. What you got?

[00:24:34]Jordan: Yeah, so I was on TikTok and I saw this video of this guy. He was saying an idiot in motion is better than essentially a genius stalled out. Pretty much like he was saying, you know, sometimes people are successful not because they're more talented or more intelligent. They just have the audacity to put it out or to make something, you know, make something slash make something happen, you know? And, you know, he was talking about just like the importance of volume, like quality is cool and important, but quantity matters too. And it's about just like writing whatever you're doing. If you cook cooking on a regular basis, posting pictures of your food, you know, like doing the things that feel scary to you, until they're no longer scary. So I thought that was an interesting perspective on that.

[00:25:19]Darius: There's a substack writer I follow and he made this great point and he's like, he sticks to a schedule of publishing, even if he doesn't think it's great. Because if you publish consistently, consistently, you're not relying on hits as much. Right. And so Yeah, he's like, I publish on Mondays, Wednesdays and Fridays, even if I don't think it's my best, because if I only publish when it's my best, it has to be my best. And so like you, if you, keep stuff out there and you honestly, half the time you don't even know what's going to resonate with the people the most.

[00:25:53]Jordan: Right.

[00:25:54]Darius: A lot of artists will tell you they hate their hit songs and they didn't even want like they had to be dragged into releasing it. And so often you're the worst judge of what is going to resonate with the people. So 100% man. with this pod, we release Mondays and Fridays, and it's just like consistently. And that's, that puts us ahead of the game. A lot of pod, I can't tell you how frustrating it is. Like there's a pod I listen to the press box with Brian Curtis and Joel Anderson and another guy, I forget his name, but ain't no telling when that ************ will hit my feed, man. Sometimes it's Tuesday morning, sometimes it's Monday afternoon. Sometimes it's like, It makes it's very frustrating as a consumer to just not be able to do the routine around when this pot and don't get me wrong. I don't expect to be at the same time, but like, can we get the day right? You know, it's like, especially on like office days. It's like, if it doesn't hit my feet before I leave the office, I'm not listening to it until the next day. And then by then it might be buried under what comes out from the next day. Correct. You're what I listen to on Wednesday. And so if you don't get it to me before Wednesday ends, now you're behind my Thursday priorities. And so you might, I've seen it where you just lost that whole week and I just pick up on you the next week.

[00:27:12]Jordan: They fall into rotation.

[00:27:14]Darius: Yeah, it's just people, you know, it's, I remember, you know, the, this is, maybe you have to be part of people's routines. A lot of the restaurants you frequent aren't even all that good. They're just on your way home from work.

[00:27:31]Jordan: Yeah, literally, yeah.

[00:27:32]Darius: And so I know people back in Minnesota who there was like, there was construction on Highway 100 on the exit that led to their restaurant. And he's just like, even when the construction was done, they didn't recover. And I was like, why? And he was like, people found new things to eat. You know, like, you know, if you're not on the exit, they can't take the exit to go to your place and go home and take a new exit. And they'll find new, they'll find a new routine. And so it has nothing to do with, I just was no longer in their vision. And how many times have you seen someone from the bar that we frequent buy a house 30 minutes away and they fall off the face?

[00:28:08]Jordan: And you don't see.

[00:28:09]Darius: And it's why, because it's no longer on the way home. It's no longer in their neighborhood. And it's like, oh, and it's you have good intentions. Oh, I'm still going to come by or da da da. You're not because it's no longer in your a part of your routine. And so, yeah, stay in people's routine, keep releasing, have some quality standards, but if you only release hits, they have to be hits, you know?

[00:28:36]Jordan: Yeah, it's it gets challenging because it's like, but it does. It does. It is important because I saw this when I was I was doing research stuff for the pod and like how to get better and all that kind of thing. I saw this thing that said, literally, if you post, if you have a podcast and it has more than 10 episodes, you're literally automatically in the 1% because they don't make it past 10 episodes. You know, like there are things people want to do and they say they like, oh, this seems fun, it seems cool. And then they just kind of, you know, fall off the face of the earth with it. They don't, they don't stick with it. And like I really found it like that consistency really is important. Like it really is key. It sounds cliche and **** but it's really like, I've gotten noticed and opportunities at **** just because people know I'll show up. And people know like I'm gonna be there and I'm good for it. And I can count on me being there to do this, to perform, you know, whatever the task is, you know.

[00:29:24]Darius: When we lightened our production schedule over the summer, I had a few text messages like, where's the episode? Because we were part of their routine at that point, you know? What was I gonna say? Well, you go, I lost my train of thought.

[00:29:39]Jordan: Yeah, and even I've been thinking about myself, like I was, You'd be surprised how, like, just doing stuff and making stuff and putting things out, people will support you. Like, people you don't expect to support you will support you. Like, you know, I was at a party this weekend and somebody was like, oh, I never, I never see you, I never, I don't see your post anymore. Like, do you stop posting? Like, I was like, yeah, I can not stop posting on my feed. I just post my story on Instagram because, you know, Nobody sees your **** nobody likes your **** whatever. They're like, that's lame though. Like, I like your content. Like, you just stop posting. You know, I kind of look forward to seeing your stuff, you know? And I was like, well, I got to figure out what I'm going to do with my page. So until then, I just kind of stop using it, essentially.

[00:30:18]Darius: What is it about the permanence of the grid that, because I never post on my grid either. And it's just because it's permanent. And I don't like, I like the fact that the story goes away.

[00:30:26]Jordan: I don't know if it's like an anxiety thing or what it is. I'm not really sure. and also because I guess I just don't really know what to post anymore because we I post so much my story I'm like if I just posted on my feed you already saw it in my story so like that seems kind of redundant I don't know but I've been thinking about just like using that and converting that just like a poetry page and then just like posting that way I don't worry about hitting as many of mics and all that kind of stuff because like life and I got like transition going on right now and yeah but I've even tried to post more like on TikTok and like there is good feedback and people do like you know your the things that you make, there is an audience. And I think I know for me at least, like my brother told me this, he's like, it feels like when I see your content, it's like you want to be seen, but you don't want attention. And I was like, damn, you're kind of right. Cause like everybody has, you know, just a little bit of anxiety that comes with posting on the internet because you don't know people, people could like post one thing and you're just trying to be funny and people like, oh, you're weird, you know, **** like that, you know, that can get in your head sometimes. But it's better to have a million and one post than no ******* feed. You know what I'm saying?

[00:31:38]Darius: Yeah, I, it's definitely, I don't like, I don't know if the word if it's a

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